The Sharm Al-Sheikh Visual Identity project is a citywide urban enhancement initiative executed to strengthen the visual character and global image of one of Egypt’s most prominent tourist destinations. The project focused on renovating key urban elements to create a cohesive and modern visual language across the city.

Delivered within a focused 3-month execution timeline and supported by manpower reaching 9,900 person/project, the project reflects Almada’s ability to execute high-impact urban identity upgrades efficiently and at scale.