The Naama Bay Visual Identity project is an urban enhancement initiative delivered in Sharm Al-Sheikh, focused on redefining the visual character of one of the city’s most iconic tourist districts. The project aimed to unify streetscape elements, improve aesthetics, and strengthen the overall visitor experience.

Completed within a fast-track execution period and supported by coordinated renovation works, the project reflects Almada’s capability to deliver visually driven urban upgrades that elevate destination branding and public realm quality.